What are the standard image dimensions for Facebook and Instagram ads?

Facebook feed ads work best at 1200×628 pixels (1.91:1 ratio). Instagram feed ads use 1080×1080 (square) or 1080×1350 (portrait). Instagram Stories and Reels require 1080×1920. Check Meta's ad specs page before major campaigns as requirements can change.

Can I crop the same source image to multiple ad formats at once?

Each crop job uses one set of parameters. To produce multiple formats, run separate crop jobs with different dimensions. A free Deliteful account handles this in minutes — no per-crop cost beyond your credit balance.

Does this replace the need for a design tool like Canva or Figma?

For cropping only, yes. Deliteful does not add text, overlays, or branding — it extracts a region from an existing image. If you need to add copy or design elements, do that in Canva or Figma first, then crop to final ad dimensions in Deliteful.

Will the cropped image lose quality compared to the original?

Cropping does not degrade image quality — it simply removes the pixels outside the crop region. The pixels within the crop box are identical to the source. JPEG outputs are re-encoded at standard quality, so for maximum fidelity start from a high-quality or lossless source.

Crop Campaign Images to Exact Ad Specs Without Waiting on Design

Marketing managers running paid campaigns know the tax of depending on design for every image resize: a Facebook ad needs 1200×628, a LinkedIn sponsored post needs 1200×627, an Instagram story needs 1080×1920, and a Google Display banner needs 300×250. Deliteful's image crop tool lets you pull each format from a single source image using exact pixel coordinates — no design queue required.

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The centered crop mode is the fastest path for standard ad formats. Given a 2400×1600 campaign hero, a centered 1200×628 crop produces a Facebook-ready asset in two field entries and a file upload. For lifestyle images where the subject isn't centered — a product on the left, a model on the right — explicit box coordinates let you define exactly which region to extract, keeping the focal point in frame for every format.

All three supported formats — PNG, JPEG, WebP — are returned in their original format with no additional compression cycle. If your creative team delivered WebP assets for web use, they crop to ad specs as WebP. If the ad platform requires JPEG, run a separate conversion after cropping.

How it works

1
Get the source image
Start with the highest-resolution version of your campaign creative — ideally the master file from your designer.
2
Look up the platform's required dimensions
Facebook, Google, LinkedIn, and Instagram each publish exact pixel requirements for every ad placement.
3
Enter crop parameters and download
Use centered crop for standard format extractions, or box coordinates to keep a specific subject in frame.

Frequently asked questions

What are the standard image dimensions for Facebook and Instagram ads?: Facebook feed ads work best at 1200×628 pixels (1.91:1 ratio). Instagram feed ads use 1080×1080 (square) or 1080×1350 (portrait). Instagram Stories and Reels require 1080×1920. Check Meta's ad specs page before major campaigns as requirements can change.
Can I crop the same source image to multiple ad formats at once?: Each crop job uses one set of parameters. To produce multiple formats, run separate crop jobs with different dimensions. A free Deliteful account handles this in minutes — no per-crop cost beyond your credit balance.
Does this replace the need for a design tool like Canva or Figma?: For cropping only, yes. Deliteful does not add text, overlays, or branding — it extracts a region from an existing image. If you need to add copy or design elements, do that in Canva or Figma first, then crop to final ad dimensions in Deliteful.
Will the cropped image lose quality compared to the original?: Cropping does not degrade image quality — it simply removes the pixels outside the crop region. The pixels within the crop box are identical to the source. JPEG outputs are re-encoded at standard quality, so for maximum fidelity start from a high-quality or lossless source.

Create your free Deliteful account with Google and produce your next set of ad-spec images without a design ticket.