Convert XML Product Feeds and Catalog Exports to JSON

Supplier product feeds, marketplace catalog exports, and legacy PIM exports almost always arrive as XML. Modern headless storefronts, custom catalog tools, and many third-party integrations expect JSON. Deliteful converts your XML product data to JSON without requiring a developer or a custom feed parser.

E-commerce operations regularly encounter XML in supplier data feeds (especially from distributors using older EDI-adjacent formats), platform migration exports, and marketplace catalog downloads. When your storefront or integration layer expects JSON, that XML becomes a blocker. A reliable conversion step removes it. Deliteful produces one JSON file per XML input, with product hierarchy and attributes preserved in the output structure.

Batch conversion is essential for catalog work. Deliteful supports up to 50 XML files per job with individual files up to 50 MB — sufficient for large category exports or multi-supplier feed batches. Note that XML attributes may be represented as nested objects in the JSON output rather than flat key-value pairs; validate a sample against your platform's import schema before processing a full catalog batch.

How it works

  1. 1

    Create your free account

    Sign up with Google OAuth — no credit card required.

  2. 2

    Upload your XML product feed files

    Batch upload supplier feeds or catalog exports, up to 50 files per job.

  3. 3

    Convert to JSON

    Deliteful converts each XML file to a structured JSON equivalent.

  4. 4

    Validate and import

    Download the JSON files, validate a sample against your platform schema, then proceed with the full import.

Frequently asked questions

Can Deliteful convert supplier XML product feeds to JSON for Shopify or similar platforms?
Deliteful will convert the XML to valid JSON preserving the feed structure. Whether that JSON matches Shopify's or another platform's specific product import format depends on the platform — you may need to remap fields after conversion.
How does Deliteful handle product attributes stored as XML attributes vs. child elements?
XML attributes and text nodes may be represented differently in the JSON output depending on the source structure. Review the converted output on a sample product before batch processing a full catalog.
What file size limits apply to product feed conversion?
Individual XML files up to 50 MB are supported, with batches of up to 50 files and a 2 GB total cap per job.
Can I use Deliteful to convert recurring weekly supplier feed updates?
Yes. Each batch is a new job — upload your updated XML feed files, convert, and download the refreshed JSON. There is no automated scheduling; you initiate each run through the web interface.

Create your free Deliteful account with Google and convert your supplier XML feeds to JSON before your next catalog update.